It’s Big. It’s Red. It’s Vim.

VIMMy choice for best truck ad of 1922. From the April 1922 edition of “Power Wagon,” another great magazine from the early days of trucking. More on Vim Motor Truck below:

The Day (New London, Conn.), Tuesday Afternoon, April 4, 1916


“The advance made by The Vim Motor Truck Co. in the past two years is almost phenomenal. From a small beginning, the Vim Motor Truck Co., through sheer merit, has become and is now recognized as one of the largest exclusive producers of commercial trucks in the world, and it is safe to say that when the new million dollar plant, now in course of erection at Twenty-third and Market streets, is completed, it will be the largest. Thus will Philadelphia add new laurels to its already rich crown.”

Alas, those laurels would soon fade. Vim Motor Truck, founded by Harold B. Larzelere in 1915, reportedly was building 13,000 trucks a year at one point, but the company did not survive long. Apparently, it was acquired by the Standard Steel Car Co. of Pittsburgh in 1921 and was shut down by 1923, when news reports surface of bankruptcy-related litigation.




Filed under Motor Vehicles, Trucking

2 responses to “It’s Big. It’s Red. It’s Vim.

  1. A 1923 VIM at the Philadelphia Auto Show, 2013.

    The 1923 VIM.

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